About the Role
As a V-Label Marketing Specialist (all genders) with a focus on website & social media, you will become part of the V-Label marketing team in Germany and actively shape the digital presence of one of the best-known brands for vegan and vegetarian products.
You ensure that our content is not only seen, but also convincing – across our website, social media and other digital touchpoints.
In this role, you combine creativity with technical expertise and analytical thinking. You continuously develop our digital channels, use data for optimization, and ensure that every touchpoint reflects the quality, credibility, and professionalism of the V-Label. You will work closely with colleagues in the German V-Label team as well as with international partners.
This position is a great fit for you if you enjoy taking on responsibility, working in a structured manner, and creating digital experiences that truly resonate with users.
Job information
Reports to: Senior Marketing Manager
Department: DE V-Label
Location: Berlin or remotely within Germany
Working hours: 40 hours per week
Tasks
Website & User Experience (approx. 40%)
- You are responsible for the maintenance, updating and further development of the V-Label and V-Label Awards websites with high quality standards and technical attention to detail.
- You analyze user behavior, optimize user journeys, UX and conversion flows, and derive concrete improvement measures from this.
- You ensure the technical and visual quality of the websites, working closely with designers and developers.
- You conduct keyword research and implement SEO measures.
- You analyze website data and use it to develop data-driven recommendations for action.
Social media (approx. 40%)
- You plan, create, and publish posts, reels, and stories on relevant social media platforms.
- You develop target group-oriented texts and content that inform, inspire, and persuade.
- You analyze KPIs such as reach, engagement and conversion, and optimize the content strategy based on this.
- You coordinate editorial plans with clients, partners, or influencers.
- You will take on professional, empathetic community management.
Content, design & campaigns (approx. 20%)
- You will adapt and develop creative assets in accordance with our corporate design.
- You ensure a consistent visual language across all digital channels.
- You will work with colleagues from different countries to share content, learnings and best practices.
- You will assist in creating campaign reports as well as storytelling and communication materials.
Requirements
Necessary
- You have a master’s degree and up to two years of relevant professional experience in marketing, communications or a comparable field.
- You possess a high level of technical diligence, UX sensitivity, and a good understanding of digital user experiences.
- You have very good German and English skills, both spoken and written.
- You demonstrate creativity and a strong sense of design, brand aesthetics, and visual quality.
- You think analytically, work in a data-driven way, and have a good understanding of relevant key performance indicators.
- You take ownership, set clear priorities, and organize your tasks in a structured way.
- You quickly learn new tools and systems and are flexible in dealing with changes.
- You communicate clearly and work in a coordinated manner with internal and external partners, think in a solution-oriented way and enjoy working in a team.
- You identify with ProVeg’s mission and enjoy working in an impact-oriented environment.
- You are willing to travel within Germany and are comfortable with remote work, provided you do not live in Berlin.
Desirable
- You have experience with WordPress or similar CMS systems.
- You have basic knowledge of HTML/CSS.
- You have experience with Canva or the Adobe Creative Suite.
- You have basic knowledge of SEO/SEM and Google Ads.
- You have a good sense for current social media trends as well as for the requirements of personal branding and corporate communications.
