Animal advocacy is one of the most funding-constrained social movements.

The animal advocacy movement runs on small budgets relative to its ambition. When donation is effective, it can fund weeks of campaigning, dozens of policy meetings, or even a whole non-profit organization.

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EFFECTIVE GIVING

Make every cent count

A donation directed well can be many times more impactful than one given by default. Learn how to give effectively.

01

The best charities are far more effective than average ones

Research suggests that donations to the most effective animal charities can be 10–100 times more impactful than typical donations. Choosing where to give matters as much as how much.

02

Most animal funding goes to the smallest problem

The vast majority of animal charity dollars flows to companion animal welfare — shelters, rescues, adoption. Yet farmed animals account for the overwhelming majority of animals affected by human activity, and receive a small fraction of the funding. This is where additional support has the most room to move the needle.

03

If you don't have time to research, pool with people who do

Picking individual charities takes expertise most donors don't have. Pooled funds — managed by people who study the movement full-time — let you donate once and have the money allocated across high-impact organizations. It's often the better choice for time-constrained donors.

Why people give for animals

Real stories from members of the Giving for Animals community.

Felix WerdermannConsultant · Giving What We Can pledger
Many animal advocates want to work for charities, but unfortunately the organizations often lack the money. With my donations I can directly enable people to dedicate themselves professionally to the cause. In addition, I know that donations to the right organizations have many times the effect that they would have at the animal shelter around the corner.
Tania LunaCo-founder, Scarlet Spark · Giving What We Can pledger
I have always loved animals. But in spite of that (or maybe even because of it), I found it too painful to really, truly look at the degree of turmoil they experience [...]. There are SO MANY ways to make a difference. There are hundreds of terrific organizations making meaningful progress for animals. I am so grateful to get to support them with my time, skills, and money.