About the Role

Role Purpose

This role is best suited to a mid-to-senior-level professional with experience working with corporate companies. You will lead AWL’s corporate outreach and campaign work in Morocco/Egypt. This includes building relationships with food companies, securing cage-free and related animal welfare commitments, and representing AWL nationally with professionalism, diplomacy, and cultural awareness.

Core Responsibilities

Corporate Outreach & Negotiation

• Map and maintain a database of Moroccan/Egyptian food companies and key decision-makers
• Lead corporate outreach via emails, calls, meetings, and events
• Prepare briefs, policy asks, and follow-ups
• Negotiate cage-free policies, timelines, and public commitments

Campaign Planning & Execution

• Plan and run corporate campaigns suited to Morocco’s/Egypt’s legal and cultural context, delivering lawful offline and digital campaigns.
• Recruit, brief, and manage volunteers, supporters, and partners; ensure safety, legality, and message discipline.
• Assess risks and ensure safety and compliance at all times
• Set clear action plans, targets, and timelines.

Content, Media, and Stakeholder Engagement

• Draft reports, briefings, and position papers
• Support media outreach in French and/or Arabic and English
• Represent AWL at meetings, events, and convenings
• Write concise copy and create simple visuals for AWL’s social channels to support campaigns.
• Build relationships with civil society groups, journalists, and coalitions.

Measurement, Learning, and Improvement

• Track outcomes, commitments, timelines, and compliance evidence.
• Identify lessons, gaps, and opportunities for improvement.
• Maintain a tidy CRM/database with audit-ready documentation.

Logistics & Travel

• Travel within Morocco/Egypt for meetings and campaign activities
• Coordinate logistics for events and actions.

Candidate Requirements

Essential

• Strong research, writing, and presentation skills in English and Arabic/French
• Strong understanding of Moroccan/Egyptian corporate culture, business norms, and stakeholder dynamics
• Experience in corporate campaigning, advocacy, public affairs, or B2B engagement
• Ability to engage and negotiate with senior executives
• Understanding of Morocco’s/Egypt’s legal and regulatory environment for NGOs, advocacy, and public actions
• Proven ability to plan and run structured campaigns, including public or digital actions
• Ability to assess risks, ensure safety, and navigate sensitive topics with discretion
• Strong project management, organization, and documentation habits
• Ability to work independently while staying aligned with a regional team
• Alignment with animal welfare and non-violent action principles

Preferred

• Existing relationships with Morocco’s/Egypt’s food, retail, hospitality, or General Confederation of Moroccan Enterprises (GCME) sector.
• Experience working with multinational companies and/or complex corporate structures
• Experience working with the Federation Nationale de l’Industrie Hoteliere.
• Familiarity with CRM tools and spreadsheets
• Prior involvement in civil society, sustainability, or animal welfare initiatives

Salary Range

$9,600 to $12,000 annually

About the Organisation

Animal Welfare League is a nonprofit working with corporate companies to improve farmed-animal welfare across Africa. We secure corporate policies through research, negotiation, peaceful public actions, and strategic media.