About the Role
Essentialisabioscienceorganizationcreatingbreakthroughsolutionstotacklemalnutritionandtransformfoodsystems.Weareleveragingadvancesinfermentationtoconvertagricultur albyproductsintoaffordable,accessible,andclimate-resilientproteinsthatcanbeintegratedintoproductstopreventandtreatmalnutrition.Ourgoalistocatalyzeanewmodelofclimate-resilientproteinproductioninSub-Sahar anAfricaandbuildabioscienceR&DengineinEastAfrica.
Essentialwasfoundedonthebeliefthatadvancesin thesciencesholdpotentialtotransformthemostimportantglobalproblems.Weareapassiona teandfast-pacedteamfocusedongeneratingbreakthroughsolutionsfortheworld’spoor.Weareaudaciousinourvision,ambitiousinourthinking ,andrigorousandhumbleinourapproach.WehaveapresenceinSanFrancisco,Nairobi,andAddisAbaba.
EssentialisrecruitingaCommer cialLeadinKenyawhowillberesponsiblefordevelopingandimplemen tingoursalesandmarketingstrategy,managingallbuyerrelationship s,andidentifyingnewbusinessopportunitiesanddistributionchannels.TheCommer cialLeadwilloverseeallofEssential’ssalesandmarketing,andwillbeaccountablefordeliveringsales,ensuringcustomersatisfaction,andunderstandingcustomerbehavior.TheCommer cialLeadwillreporttotheCEOandworkcloselywiththeexecutiveteamtoensurethatallprocessesrunsmoothlyandefficiently.Thisroleisidealforindividualswhohaveagrowthmindset,apassionforproblem-solvingandbuildingsystems,andacomfortinleadingthroughuncertainty,exploration,anditeration.ThisrolewillbebasedinNairobi.
Key Responsibilities
- Sales&MarketingStrategy:
- Developandexecutecomprehensivesalesandmarketingstrategythatincludesidentifyingtargetmarkets,establishingsalesgoals,andsettingperformancemarkets.
- Developpricingstrategiesandnegotiatecontractstooptimizeforimpactandprofitability
- Overseethecreationandimplemen tationofcreativemarketingcampaignsthateffectivelycommunic atethebrandandproductvaluepropositions
- CustomerRelationshipandPartnershipManagement:
- Buildstrongrelationship swithclients,provideexcellentcustomersupport,andensurecustomersatisfaction
- Workwithclientstounderstandtheirneeds,painpoints,andpreferences
- Addresscustominquiriesandconcernspromptly,ensuringhighlevelsofcustomersatisfaction
- Designandimplemen taCRMsystemtotrackinteractionswithpotentialandexistingcustomers
- Engagewithgovernmen tandotherpartnersthatarecrucialtoEssential’ssuccess
- Expansion&Growth:
- Designandimplemen tastrategicbusinessplanthatexpandsthecompany’scustomerbaseandensuresitsstrongpresence
- Cultivatenewsalesopportunitiesandidentifynewdistributionchannels
- Identifyemergingmarketsandmarketshiftswhilebeingfullyawareofnewproductsandcompetitionstatus
- Conductmarketanalysistoinformnewproductdevelopmen t
- Analyzeconsumerbehaviorandadjustmarketingstrategiesaccordingly
- Leadership&Management:
- Presentsales,revenue,andexpensesreportsandrealisticforecaststothemanagementteam
- RepresentEssentialexternallyatconferences,tradeshows,andindustryeventstonetworkandpromoteourproducts
- Collabor atewiththeproductdevelopmen tteamtoensurecustomerfeedbackisincorporatedintoproductofferings
- Workcloselywithinternalteamstoensuredemandfulfillmen tandcustomersatisfaction.
Experience&Skills
- Passionforbuildinghigh-impact,scalablesalesandmarketingverticalsinEastAfrica;experienceworkinginstart-upenvironmentsisaplus
- 5+yearsofexperienceinB2BsalesstrategyinKenya;experienceinB2Cisaplus
- DeepknowledgeoftheFMCGsectorinKenyaandEastAfrica;understandingofnutritionalproductsandtheinstitutionalandhumanit arianmarketsisaplus
- Strongexperienceindevelopingandoverseeingmetrics-based,data-drivensalesstrategy
- Experienceanalyzingandmovingintonewdistributionchannels
- Experienceincustomermanagementandsupport
- Strongprofessionalverbal,written,visualcommunic ationandpresentationskills
- Comfortinmakingfast-pacedstrategicpivotsandnavigatingteamsthroughuncertaintyandambiguity
- Abilitytoidentifyandcapitalizeonstrategicopportunitiesfortheorganization
ApplicationInstructions:
SendacopyofyourCVandacoverlettertotalent@essen tialimpact.or g.Includeyournameandthetitleofthejobinthesubjectline.
