About the Role
Strategic, experienced Communications Sr Lead to strengthen Sinergia Animal’s public visibility, media impact and digital growth. Primary focus on media relations and digital marketing strategy: shaping public narrative, defining national media positioning, influencing campaign communication strategy, positioning the organisation in top-tier media and driving digital performance and supporter growth. Also provides strategic oversight (not day-to-day execution) of newsletter and website channels.
Key Responsibilities
A. Media Relations (PR leadership)
- Lead proactive media strategies aligned with campaign and organisational priorities
- Build and leverage a network of top-tier journalists and outlets; secure high-impact coverage across print, digital, TV and radio
- Shape public narratives; define the organisation’s media positioning
- Lead rapid response; act as spokesperson and support media training for internal teams
- Develop press releases, opinion pieces and media pitches
B. Digital Marketing (strategy and performance)
- Design and implement integrated digital marketing strategies; drive audience growth via lead generation and acquisition
- Analyse performance metrics and optimise campaigns
- Optimise content across email, social media and website; test innovative approaches to engagement and conversion
C. Newsletter and CRM (strategic support)
- Provide strategic direction for newsletter content, segmentation, supporter journeys and email flows; monitor open and click-through rates and conversions
- Production and list management stay with Campaign Leads and/or Development teams
D. Website management (strategic oversight)
- Ensure the website works as a communication and conversion tool; guide messaging, structure, user journeys, SEO and UX
- Day-to-day updates and CMS management stay with designated team members
Requirements
- Degree in journalism, social communication or similar
- 7-10+ years of experience in communications, media relations or digital campaigning
- Established network of journalists and media contacts in the country; proven success securing high-impact coverage
- Strong digital marketing experience (audience growth, performance analysis)
- Experience with email marketing platforms and CRM systems; familiarity with CMS and SEO
- Excellent writing and storytelling in Thai and English (fluent Thai, advanced English)
- NGO, advocacy or mission-driven experience strongly preferred
- Alignment with animal protection and Sinergia Animal’s mission
Benefits
- 26 days of paid vacation
- Food allowance
- Health insurance
- Annual professional development allowance
Hiring Process
First interview (video call with People Department), remote work simulation assignment, final interview with the direct supervisor. The position remains open until the process is fully concluded.
