About the Role

Position Objectives

• To advance animal rights by generating media coverage of PETA’s campaigns.
• To coordinate outreach and correspondence with media representatives.

Primary Responsibilities and Duties

• Prepare and service news releases and generate media coverage for PETA campaigns.
• Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA’s efforts.
• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns.
• Represent the organization to the media.
• Keep informed about PETA’s work and media coverage.
• Keep informed about local and national news stories and track those that are relevant to PETA’s campaigns.
• Perform any other duties assigned by the supervisor.

Requirements

• Degree in a related field or equivalent experience working in a professional environment.
• Minimum of two years of professional working experience in public relations or the media industry.
• Willingness and ability to be on call and service rush news releases during weekend and evening hours.
• Demonstrated thorough knowledge of animal rights issues and campaigns.
• Proven ability to deal with a variety of people in a professional manner.
• Demonstrated ability to work on multiple projects simultaneously.
• Proven ability to take initiative and follow through.
• Demonstrated ability to make sound judgments and work independently.
• Proven exceptional written and verbal communication skills.
• Proven excellent organizational skills.
• Proven ability to work well under pressure and meet tight deadlines.
• Demonstrated ability to think strategically and creatively to achieve objectives.
• Professional appearance and adherence to a healthy vegan lifestyle.
• Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues.
• Commitment to the objectives of the organization.

The salary range for this position is $50,000.00–$80,168.40 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

About the Organisation

PETA opposes speciesism, a human-supremacist worldview, and focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment business. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.