About the Role
Build, engage, and captivate new audiences using a multi-channel digital approach. Develop accessible and compelling content that shares the stories of farmed animals with a range of audiences. Maintain an active social media presence, managing community engagement and responding to supporter queries in a timely manner. Develop the organic social media calendar, aligned with organisational campaigns and objectives.
Drive the planning and execution of digital marketing campaigns around key events and annual activity plans. Lead asset development, copy creation, channel set-up, monitoring, optimisation, and reporting. Create, run, and enhance paid campaigns on Meta, including daily monitoring and performance adjustments, optimising for the best return on investment. Manage and maximise the effectiveness of the Google Ads Grant. Develop and manage innovative digital fundraising and marketing campaigns, refining the strategy based on metrics and performance. Manage the annual marketing budget and make data-driven decisions to help meet the organisation’s ambitious fundraising objectives.
Produce high-quality videos with strong, accurate, and compelling storytelling for a range of audiences and platforms. Lead on planning, scripting, briefing, editing, and publishing video content. Work collaboratively with the global team to ensure all creative materials align with brand guidelines.
Oversee website maintenance and ensure content is accurate, engaging, and up-to-date. Create and optimise new landing pages and other digital assets using SEO best practice. Execute the SEO strategy through keyword research, content optimisation, and new content creation. Monitor website analytics and deliver recommendations based on performance insights.
Support colleagues across the organisation to develop written copy for a variety of platforms and ensure consistency with brand guidelines. Adapt content from international offices to the UK context. Stay informed about current affairs, media trends, and opportunities to produce timely content that engages the public. Develop strategies and content that support supporter growth, brand awareness, and organisational objectives.
Meet objectives and key results set by the supervisor and adapt strategies as required. Track performance of social media, digital marketing campaigns, and website content. Produce regular reports with actionable insights and recommendations.
Support Animal Equality’s life-saving work by producing high-quality output, embracing and representing the organisation’s culture principles proudly at all times, and supporting our philanthropic efforts.
Perform any other duties assigned by the supervisor.
Individual Attributes Required
You are a detail-oriented and data-aware communicator who approaches your work with accuracy, care, and a strong focus on long-term financial impact for the organisation. You bring a creative eye for compelling storytelling, particularly through video and social content, and use this flair to proactively take ownership over your work, producing engaging, high-quality digital materials. You are solutions-focused and highly self-motivated, taking initiative to solve problems, respond swiftly to unfolding events, and share timely campaign updates, victories, and breaking news.
You excel in organisation and time management, balancing a varied and fast-paced workload while meeting deadlines and working independently when needed. Your strong written communication skills allow you to craft persuasive, clear, and compelling copy across platforms, always tailored to audience and context.
Collaboration comes naturally to you: you work cooperatively with colleagues across teams and international offices to achieve shared goals. You are driven, self-starting, and strategic in your approach, with a deep commitment to Animal Equality’s mission and the protection of farmed animals. Professionalism, adaptability, and discretion are essential to how you work. You actively seek constructive feedback and use it to continuously improve your work. You show autonomy, pride over your work, and a growth mindset that is focused on improving the world for farmed animals.
You must have a minimum of three years’ experience in running paid ads on Meta and Google, with a proven ability to design and deliver content for successful lead generation and long-term fundraising.
In addition to monthly meet-ups, some travel within the UK may be required for demonstrations, meetings, and events. While not common, occasional evening or weekend work may be necessary to support campaigning activities. Any additional hours worked and agreed with your Manager can be reclaimed as TOIL.
Benefits
Enhanced maternity, adoption, and paternity pay.
Holiday entitlement equal to 33 days per year (including standard public holidays).
Personalised Employee Assistance Program (EAP): an Animal Equality-funded benefit that offers employees confidential counselling and advice on a wide range of work and personal issues. The program offers several services, such as a 24/7 confidential helpline and expert Cognitive Behavioural Therapy.
Flexible hours, with the option to start between 8am-10am and finish between 4pm-6pm.
Able Futures Support: The service is a nine month, practical and confidential support service for employees whose circumstances or mental health may impact their wellbeing or work. Employees can work with a mental health professional to deepen their understanding of how their mental health may impact them and will build coping skills and resilience to thrive at work.
Yearly stipend to access learning and development resources, to help employees further grow their personal and professional skills.
A free vegan lunch every month at the Animal Equality monthly meetups.
