About the Role
The Social Media Manager will lead VfAW’s digital presence, overseeing content strategy, managing a small creative team, and ensuring a consistent and impactful brand voice across all platforms. This role suits someone proactive and autonomous, who can take ownership, solve problems effectively, and support the growth of junior team members.
Who We Are Looking For
We are seeking a structured, proactive, and creative Social Media Lead who can translate VfAW’s mission into clear, engaging, and impactful digital content.
The ideal candidate should have a strong understanding of social media strategy and content planning, with the ability to organize workflows, guide a team, and ensure consistency across platforms. They should be comfortable working in a mission-driven environment and able to align content with VfAW’s four pillars: Veterinary/Science, Animal Welfare Education, Animal Law and Policy, and Animal Photography.
Responsibilities
- Manage and mentor a team of 2 Social Media Assistants and 1 Graphic Designer/Videographer
- Plan, maintain, and execute the social media content calendar
- Develop creative ideas and campaigns aligned with VfAW’s mission
- Review, edit, and approve all social media content before publication
- Ensure consistency in tone, messaging, and brand identity across platforms
- Monitor performance and recommend improvements to increase engagement and reach
- Lead weekly online meetings and actively support and uplift junior team members
Tasks
- Developing the social media calendar, including post ideas and detailed guidelines aligned with our four pillars (Veterinary/Science, Animal Welfare Education, Animal Law and Policy, and Animal Photography), in collaboration with our advisors
- Reviewing and validating social media content before publication
- Managing and coordinating the social media team
- Designing and implementing social media campaigns
- Providing monthly analysis and feedback on social media performance
- Developing and refining the overall social media strategy
We are looking for someone who
- Has experience in social media management and content strategy
- Is highly organized and able to manage a content calendar and multiple contributors
- Can coordinate and motivate a remote team
- Has strong writing and editorial skills (English required)
- Understands performance metrics and can provide monthly insights and recommendations
- Is creative but also rigorous in maintaining message clarity and consistency
- Has an interest in animal welfare, education, or related fields
- Has experience in NGOs, advocacy, or educational projects as a strong advantage
- Can collaborate with multidisciplinary teams (law, veterinary, education, media)
What You Bring
- Experience in social media management, content strategy, or digital marketing
- Ability to work autonomously and take initiative in a remote environment
- Strong communication skills and the ability to clearly convey ideas and feedback
- Problem-solving mindset with the ability to adapt and find solutions independently
- Leadership and mentoring skills, with a supportive and collaborative approach
- Creative thinking and a strong sense of storytelling and brand voice
- Passion for animal welfare and alignment with VfAW’s mission
What You’ll Gain
- Meaningful impact with an international NGO
- Cross-regional collaboration (Africa–Europe)
- Professional growth and networking
