About the Role
As a V-Label Manager (all genders) with a focus on Awards & Email, you will support the V-Label digital marketing team in Germany during a parental leave cover and take on a central role in the further development and implementation of effective digital marketing measures.
Your main focus will be on managing the V-Label Awards Germany, as well as on the conception, implementation, and optimization of data-driven email marketing campaigns. You will work closely with colleagues from communications, marketing, and other departments, and can actively contribute your own ideas.
You will work in a diverse environment encompassing strategic planning, operational implementation, and cross-project collaboration. You will have the opportunity to take on responsibility, further develop existing processes, and expand your professional expertise.
This position is particularly suitable for you if you work in a structured manner, enjoy coordinating projects, co-designing digital communication, and take pleasure in implementing successful campaigns and formats together with various stakeholders.
Job information
Reports to: V-Label Senior Marketing Manager
Department: V-Label DE
Location: Berlin, or remotely within Germany
Weekly hours: 40 per week
Fixed-term contract: Parental leave cover for at least 1 year with the possibility of exploring further career opportunities within the organization.
Tasks
75% Project Management of the V-Label Awards Germany:
- You coordinate the further development and implementation of the V-Label Award Germany and, together with the team, ensure that the program supports the goals of ProVeg.
- You will manage the organizational and content-related implementation of the award throughout the entire project cycle – from planning and execution to follow-up – and will work closely with internal contacts as well as external partners.
- You will develop marketing and communication measures for the award, define relevant key performance indicators, and implement targeted campaigns via digital channels.
- You will work with colleagues from communications, marketing and other stakeholders to continuously expand the visibility, reach and impact of the award.
- You will manage the award website, coordinate key processes related to submissions and shortlisting, and ensure the involvement of internal experts.
- You will accompany the award ceremony and ensure that content and results are used effectively in further communication.
25% Digital marketing campaigns (focus on email):
- You will design, manage and optimize digital marketing campaigns with a focus on email marketing and support the continuous development of our digital communication.
- You plan and manage campaigns across various digital channels and use data and analytics to continuously improve measures.
- You will work closely with the ProVeg Comms team and coordinate content for emails, websites, blogs and social media.
- You support the implementation of marketing measures in compliance with data protection regulations and work together with the relevant departments.
Requirements
Necessary:
- You have a master’s degree in business administration, marketing or a comparable field and at least two years of relevant professional experience in digital marketing.
- You have proven experience in managing digital marketing channels, especially in the areas of email marketing, social media and content creation.
- You have excellent written and spoken German and English skills.
- You have practical knowledge of tools and platforms such as Instagram, LinkedIn, Canva, HubSpot, WordPress, Wrike and Google Workspace, or you demonstrate a high willingness to learn how to use new systems.
- You have experience with digital marketing and analytics tools such as Google Analytics, Google Ads, SEO tools, email marketing software and social media management tools.
- You possess strong project management skills, particularly in the planning, organization and execution of events.
- You work in a structured and detail-oriented manner and maintain an overview even when working on parallel projects.
- You demonstrate strong analytical skills and use data strategically to make informed decisions and optimize actions.
- You work independently, reliably and on time, and possess very good organizational, prioritization and decision-making skills.
- You identify with ProVeg’s vision and mission and bring this motivation into your daily work.
Desirable:
- You have experience or qualifications in B2B and/or B2C (online) marketing, communication or PR – ideally in an NGO or in a business environment.
