About the Role

The Head of Communications leads OBRAZ’s public voice, shaping media presence, driving campaign communication, and building a strong, recognizable brand that influences public debate on animal welfare.

This is a strategic leadership role combining media relations, campaign communication, and team management in a mission-driven advocacy organization.

Key Responsibilities

Media & Brand Leadership

• Build and maintain a strong, consistent media identity for OBRAZ
• Develop a recognizable voice across media and digital channels
• Manage relationships with journalists and ensure strong media presence

Team Leadership

• Lead, mentor, and develop the communications team
• Set goals, manage performance, and ensure high-quality execution

Campaign Communication

• Design and lead communication strategies for campaigns
• Create briefs and innovative PR approaches to reach target audiences
• Ensure alignment between messaging, brand, and campaign goals

Crisis Communication

• Manage crisis situations and media pressure
• Turn negative publicity into strategic opportunities

Innovation & Growth

• Experiment with new communication approaches and formats
• Strengthen brand credibility, visibility, and public impact

Candidate Profile

• Strong experience in communications, PR, or media strategy
• Leadership experience managing and developing teams
• Strategic thinking combined with hands-on execution
• Ability to influence public discourse and manage media relationships
• Experience with crisis communication
• Alignment with mission and values (animal welfare, impact-driven work)

Additional Details

• Salary: 44,000 – 65,000 CZK/month
• Work style: Flexible hours, home office option
• Environment: Creative, non-corporate, innovation-driven

About the Organisation

OBRAZ – Defenders of Animals is a non-profit organization whose vision is a society that perceives animals as living beings with their own interests, not as means for human benefit. It strives for changes that are achievable in the conditions of the current world and will positively affect the largest possible number of lives. It involves the general public in its campaigns. With this approach, it has achieved two significant legislative successes – the ban on fur farms and caged chicken farming in the Czech Republic.