Bharat Initiative for Accountability
India
A month ago or more
Remote
Full-time
Marketing or communications
All

About the Role

This role leads BIA’s outward communications and campaign execution, combining corporate engagement, messaging strategy, and social media coordination.

You will start by executing communication strategies and progressively take ownership of corporate interactions and higher-level campaign decisions.

Key Responsibilities

  • Own corporate communications, including emails and campaign messaging
  • Engage directly with corporate targets (meetings, negotiations, follow-ups)
  • Manage email campaigns (scheduling, tone, follow-ups, tracking)
  • Oversee social media pipeline (coordination, quality control, calendar, performance)
  • Analyse campaign performance and recommend adjustments

Candidate Profile

  • Exceptional writing skills with strong tone calibration
  • Strategic mindset with ability to question and improve approaches
  • Strong campaign/project management skills
  • Understanding of social media platforms and audience dynamics
  • Professional judgment and composure in high-stakes interactions

Preferred:

  • Experience in corporate accountability, advocacy, or CSR communications
  • Negotiation experience or training
  • Experience managing external partners (agencies, freelancers)
  • Familiarity with CRM and mail-merge tools
  • Background in animal welfare, sustainability, or social impact

Success Metrics

  • Month 1: Produce high-quality communications with minimal edits and integrate with social media workflows
  • Month 2: Independently manage communication channels and contribute initial strategic insights
  • Month 3: Establish strong external presence with corporate targets and provide data-informed campaign improvements

About the Organisation

The Bharat Initiative for Accountability (BIA) holds companies accountable for how animals are treated in their supply chains. Our current focus is ending the use of battery cages by pushing companies to commit to and follow through on cage-free sourcing. We do this through research, corporate engagement, and campaigns that create real pressure for change.
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