About the Role
RESPONSIBILITIES: The Digital Advertising Manager is responsible for specific duties that include (but aren’t limited to) the following:
Ad Trafficking and Optimization: Traffic ads across multiple platforms including Google, YouTube, Facebook, Instagram, X, and programmatic media.
Relationship Building: Coordinate with external partners and internal stakeholders in the planning, execution, and tracking of numerous marketing campaigns.
Campaign Tracking: Implement, test, and troubleshoot conversion tracking tags in Google Tag Manager and Google Analytics to make sure tags are firing and we can make data driven decisions swiftly and accurately.
Budget Management: Manage budgets and work within sensitive timelines. Identify opportunities to increase budget on campaigns that are performing well, reallocating budget if needed.
Campaign Coordination: Facilitate meetings and work with WCW departments (email, website, and texting) to maximize visibility on key campaigns and ensure we are building brand equity along with a list of quality supporters.
About the Organisation
White Coat Waste Project is a nonprofit, bipartisan government watchdog featured in the Wall Street Journal, USA Today, and the New York Times. Our mission is to expose and close the U.S. government’s $20 billion animal testing business. We’ve rescued, positively impacted, and saved 29,000 lives, cut $99 million in wasteful spending, and shut down 114 labs and experiments. Our strategy? Stop the Money. Stop the Madness!